Sinópsis
Detalles
This volume delves into the discursive construction of three closely linked linguistic functions: evaluation, emotion, and persuasion in order to explore how they may intertwine. The discourse genres examined comprise business pitches, political debates, media discourse, fiction, social networks, etc., either in English or Spanish. The editors bring together a miscellanea of papers written by scholars from different Spanish universities and with different research backgrounds to deal with diverse topics under the general premise that an evaluative process underlies every persuasive act and that persuasion is commonly achieved by emotive discourse.
Este volumen profundiza en la construcción discursiva de tres funciones lingüísticas estrechamente vinculadas: la evaluación, la emoción y la persuasión para explorar cómo pueden entrelazarse. Los géneros discursivos examinados incluyen discursos de negocios, debates políticos, discursos mediáticos, ficción, redes sociales, etc., ya sea en inglés o en español. Los editores reúnen una miscelánea de trabajos escritos por académicos de diferentes universidades españolas y con diferentes antecedentes de investigación para tratar diversos temas bajo la premisa general de que todo acto persuasivo se basa en un proceso evaluativo y que la persuasión se logra comúnmente mediante un discurso emotivo.
Indice
Indice
CONTENTS
Notes on Contributors
Exploring Evaluative, Emotive and Persuasive Strategies in Discourse: Introductory Remarks
Antonio García-Gómez & Mercedes Díez-Prados
PART 1
A CROSS-LINGUISTIC APPROACH
1 Comparing Engagement in Non-fictional Texts: An English-Spanish Contrastive Study of Argumentative and Expository Texts from a Parallel Corpus
Marta Carretero
2 With Two Colours: Multimodal Persuasion in Sociopolitical Posters
Silvia Molina-Plaza
3 Sentimiento atlético: Persuasion and Emotion at Play
María José García-Vizcaíno
4 When It Takes Two to Scare One: Managing Fear Appeals in Triadic Dialogues in Health Care Settings
Bruno Echauri Galván
PART 2
A FUNCTIONAL AND SOCIO-COGNITIVE APPROACH
5 Delving into the Psychotic Mind of Norma(n) Bates: Evaluation and the Authorial Voice in Narrative Fiction
Joaquín Primo-Pacheco
6 Romantic Homosexual Male Construction of Identity in Love Song Lyrics
Ionut Alecsandru
7 Linguistic Choices in Persuasive Discourse: Preliminary Analysis of Self-reference, Positive Polarity and Sentence Construction
Rosa Muñoz Luna
8 Digital Storytelling and the Art of the Emotional Appeal: the Case of Despite My Fears
Isabel Alonso-Belmonte
